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A URL slug needs to be lowercase, hyphen-separated, and free of anything a browser or CMS would need to percent-encode - punctuation, accented characters, and stray whitespace are the usual troublemakers. This turns a title or string into a clean slug, with optional stop-word filtering and length limits.
When you'd use this
Turning a blog post title or product name into its URL path before publishing, especially when the source text has punctuation, mixed case, or words you'd rather not have automatically included ("the", "and", "a" - the classic SEO stop-word trims).
Common errors
A slug that looks fine but breaks a link usually has an invisible character left in it - a smart quote, an em dash, or a non-breaking space copied from a word processor, none of which are valid unescaped in a URL path.
Frequently asked questions
Should I remove stop words like "the" and "and" from slugs?
It's a stylistic choice more than a hard rule - shorter slugs are marginally easier to read and share, and dropping filler words doesn't meaningfully hurt SEO. Removing a stop word that changes the meaning (turning "vs" into nothing, for instance) is worth avoiding regardless.
What happens to accented or non-Latin characters?
With the "remove emojis" option on (the default), anything outside plain letters, digits, spaces and hyphens is stripped rather than transliterated - so "café" becomes "caf", not "cafe". If you need accented letters converted to their closest ASCII equivalent instead of dropped, that's worth doing in a text editor before pasting in here.
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