A corporate site that also has to satisfy a regulator
A listed manufacturer's website carries two audiences with very different expectations: B2B buyers evaluating a supplier, and shareholders and analysts checking a filing they're legally entitled to see, on schedule. The corporate marketing pages and the investor-relations hub had to share a codebase without either compromising the other.
Structuring disclosures the way the exchange expects
Board composition, audit committee details, annual and quarterly reports, and exchange release filings are each organised to match the exchange's own disclosure categories rather than a marketing-style sitemap - the reasoning behind that decision, and how filings stay permanent once published, is covered in the linked guide.
A product catalog for custom-synthesis enquiries
On the commercial side, the site carries a full product catalog and plant details alongside a custom-synthesis enquiry flow aimed at B2B buyers with a specific compound or process in mind - a genuinely different visitor intent from anyone browsing the IR section, served from the same navigation without either audience tripping over the other.
Serving two audiences from one trusted source
- Corporate pages: company history, plant details, product catalog, custom-synthesis enquiry.
- Investor-relations hub: board and audit committee, annual and quarterly reports, exchange releases, policies.
- One consistent brand and domain across both, rather than a separate IR microsite investors have to be told about.
For a 30+ year, publicly-listed brand, the site's job isn't to look impressive - it's to be a source shareholders and buyers both trust to be accurate and current.
The result is a single, professional presence that a compliance team can maintain confidently and a B2B buyer can navigate without ever hitting a dead end.
