Getting found and getting a repeat purchase.
Two channels with completely different mechanics, one shared customer list, and a set of operational rules that decide whether either keeps working. How to think about consent, segmentation, order-status messaging and measurement without borrowing someone else's benchmark.
7 min readCampaign links get tagged in a hurry by four different people and the report comes out unreadable. Here is what each parameter is for, the failure modes that split one campaign into nine rows, and the convention worth agreeing before anything goes out.
7 min readBuild tagged campaign URLs and catch what splits your reporting: duplicate UTM parameters, capital letters and stray spaces. Runs in your browser.
Preview how a title tag and meta description render in a Google result, measured by pixel width instead of character count.
Convert URLs or plain text into downloadable high-quality QR codes with color customization.
Generate clean, search engine optimized slugs from title strings or written copy.
