Technical SEO, structured data, and search fundamentals.
Merchant Center disapprovals name a feed field, but the cause is usually on the landing page. What each check compares, why GST-inclusive pricing and INR trip Indian stores, which image and identifier mistakes fail on the first crawl, and how to build the feed from the catalog export you already have.
7 min readYou cannot invent one, and the cheap barcode resellers sell numbers that marketplaces increasingly refuse. What a GTIN is, where a real one comes from, and the cases where you don't need one at all.
5 min readPermalink bases, category indexing, product schema ownership and filtered URLs are settled early on a WooCommerce store and expensive to change once indexed. Which decisions those are, how to make them, and what an SEO plugin leaves for you to do.
7 min readGoogle rewrites a large share of title tags and most meta descriptions before showing them. Here's what still makes both worth doing well, and how to write ones Google is more likely to keep.
6 min readHTTPS is a confirmed ranking signal. Most security headers aren't. But a botched HTTP-to-HTTPS setup, mixed content, or a redirect chain can quietly cost you indexing and referral data.
6 min readReadable URLs are a small ranking signal and a real usability one. The bigger SEO risk is changing URLs without redirects, letting filter parameters sprawl, and baking dates into paths.
6 min readThese three get used interchangeably, and they do completely different things. Here's which one to reach for when you want a page gone from Google, and why the wrong choice usually makes it stick around.
6 min readJSON-LD is easy to add and easy to add wrong. Here's what schema markup genuinely influences in search results, what it never touches, and the mistakes that quietly invalidate it.
6 min readMost technical SEO audits produce a fifty-item checklist and no clear priority. Here are the five checks that, in our experience, correlate with ranking and traffic movement, and why the rest can usually wait.
6 min readPerform an instant SEO check. Validate meta titles, description lengths, heading tags hierarchy, and image alt tags.
Check a sitemap.xml against the sitemap protocol - well-formed XML, valid URLs, lastmod/changefreq/priority formats, duplicate entries, and the 50,000-URL limit.
Check any site's HTTP response headers against security best practices - HSTS, CSP, clickjacking protection, Referrer-Policy - with a graded scorecard.
Look up a domain's A, AAAA, CNAME, MX, TXT, NS, and SOA DNS records instantly.
Generate clean, search engine optimized slugs from title strings or written copy.
