A Google review QR code takes a customer straight to the write-a-review form for your business, with the star rating and the text box already open. Without it, a customer who is willing to leave a review has to search for the business, find the right listing, scroll to the reviews and find the button, and every one of those steps is a chance to give up.

This tool builds the code in your browser from your Google Place ID. Paste the ID, or the review link you already have, style the code if you want to, and download a PNG or SVG. Nothing is sent to a server, and the page keeps no record of what you typed.

What the code contains

The code holds a plain web link of the form https://search.google.com/local/writereview?placeid= followed by your Place ID. That is Google's own address for the review form of one specific listing. The panel under the preview shows the exact string, so you can confirm nothing has been added to it.

When a customer scans it, the phone opens that link in the browser and Google shows the review dialog for your business. The customer needs to be signed in to a Google account to post, which is Google's rule for every review, not something the code can change.

Finding your Place ID

A Place ID is the string Google uses to identify one listing on Maps, and it usually begins with ChIJ. Google publishes a Place ID Finder in its Maps Platform documentation: type your business name into its search box, pick your listing from the suggestions, and it shows the Place ID for that listing. Copy that string into the field here.

The field also accepts two kinds of link you may already have. A full search.google.com/local/writereview?placeid= link has its ID read out, and anything after it is dropped. The short g.page/r/.../review link that Google Business Profile hands out does not contain a Place ID at all, but it is already a working review link, so the tool encodes it exactly as given.

The tool checks that the value is at least 20 characters of letters, digits, hyphens and underscores. Anything shorter, or with other characters in it, shows a message pointing you to the Place ID Finder, and the download button stays disabled until the ID passes.

Where a review code works

The best moment to ask for a review is right after a good experience, while the customer is still there. A small card handed over with the bill, a sticker at the counter, a line on the receipt, a tent card on the table or a card in a delivery box all put the code in front of the customer at that moment. A code on your website is less useful, since a link does the same job there.

Write the ask next to the code in plain words, such as Enjoyed your visit? Leave us a Google review, and add the business name, so the customer knows what will open and that it is the right listing. Google's review policies do not allow offering payment or discounts in exchange for a review, so keep the ask to a simple request.

Printing it

Download the SVG for anything that will be printed. It scales from a receipt to a window sticker without going blurry, where a PNG has a fixed pixel size. For screens and documents the PNG is fine, and the resolution slider sets how large it is.

Keep the quiet zone, the blank border around the code, at two modules or more, and keep the contrast high. A code printed edge to edge on a coloured card is the most common reason one refuses to scan.

Scan the finished card yourself before printing a stack, and check that the listing that opens is yours. Google notes that a Place ID can change over time, so if a code that once worked stops opening the form, look the ID up again and print a fresh version.

Frequently asked questions